Strategy
At Frinant we understand the business of design & brand. The partners started the business after watching great ideas become a slave to process, making creativity and delivery an afterthought rather than a driver.
We believe that a great idea needs to be visualised and communicated and that some of the biggest learnings come through doing and not just talking.
The Frinant process helps underpin that creativity and makes sure all our decisions are based on sound business and consumer understanding.
DESIGN
A design consultancy first and foremost, we place the consumer at the heart of everything we create. This approach is underpinned with extensive brand experience and an obsessive attention to detail which helps maintain quality and consistency across all channels.
We built our agency to be digital neutral, working across platform and across technology. This one simple concept has helped us to imagine and create without the usual constraints across multiple or specialised agencies.
CONTENT
The art of storytelling is the glue connecting all our creative. We believe that delivering great brand engagement starts with a great story.
We begin by storyboarding all our content, understanding what the emphasis of the story is and how we can make the story engaging, relevant and interesting.
Using the most compelling medium for the target audience, we develop and produce all our content in-house making sure we’re not just pitching the medium with the highest margin.
DELIVERY
Once we’ve developed the seed and vision of an idea we work fast, prototyping and iterating quickly. We work with a mobile first methodology and the technology we use is always relevant and understood by the target audience.
This lightweight and iterative approach has helped us launch websites, apps and social systems in the time that many companies would still be deciding on what framework to use.
