JIKOKOA 1:

Designed by Burn, Jikokoa is an efficient cook stove for Kenyans with a major manufacturing site in the country. Compared to Burn’s competitors’ stoves, it reduces toxic fumes that result from traditional Sub-Saharan cooking methods by 63%, fuel consumption by 60% and cooks faster by 50%.

THE CHALLENGE:

Burn came to us to create a standout brand for their new venture. When BURN started there was little faith in the cook stove sector to deliver tangible results. The energy brand wanted a fresh approach to marketing services within their sector with the aim of increasing brand awareness, and more importantly, convincing people to either switch or convert to Jikokoa stove. This meant (in many cases) introducing home and business owners to Jikokoa and explaining what they have to offer, as well as providing compelling reasons for them to switch from their existing energy suppliers. All this had to be achieved within a highly competitive energy market.

THE SOLUTIONS:

Jikokoa wasn’t as well known as other cooking stoves. So, Burn came to us to create a standout brand for their new venture that would stand out as a number one cooking stove in the world. We could have taken the approach of slowly building brand awareness. Instead, we decided a more confident and impactful approach would be to establish the Jikokoa stove as ‘The Big Name’, to literally put them on the map. This gave the perception of a well-established brand that can be trusted, one that if customers didn’t know about then they felt that they really should!