THE CHALLENGE:

Emmanuel Jal and the Choose Love organization needed a visually powerful and emotionally charged music video for the song Choose Love — a collaboration between Jal and Story. The video had to embody themes of unity, peace, and resilience, while maintaining artistic integrity and cinematic excellence.

EXECUTION:

Creative Direction:Conceptualized a strong visual narrative that reflected the song’s core message of love and healing in the face of conflict and adversity. Production:Oversaw full-scale production including location scouting, casting, scheduling, and set coordination. Filming:Directed and shot the video using cinematic tools and techniques to elevate the storytelling. Post-Production:Delivered a beautifully edited video with dynamic pacing and thoughtful transitions.

OUTCOME:

The Choose Love music video became a standout piece that visually amplified the song’s powerful message. It was lauded for its emotional depth, artistic quality, and the way it reflected both Emmanuel Jal’s mission and the vision of the Choose Love organization. The video continues to be used in advocacy and awareness campaigns around the world.